Help, I'm Obsessed with Nutcracker Ballerina TikTok
Balletcore, a maternity gear survey, SKIMS x TNF follow up and more...
The magic, if you can call it that, of writing this newsletter is the way a topic makes itself known to me. I can be scratching my head late into the week for a new hook, and then – invariably as I am scrolling TikTok before going to bed at 8:30 p.m. (5-month-old life!) – it will appear. That’s how I stumbled on this week’s topic: what I learned about …
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