The Sweat Lookbook

The Sweat Lookbook

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The Sweat Lookbook
The Sweat Lookbook
Observations from the London Marathon + What Plant Based's Katie Stone Wears to Workout

Observations from the London Marathon + What Plant Based's Katie Stone Wears to Workout

As ever, I have too much to say!

Apr 28, 2025
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The Sweat Lookbook
The Sweat Lookbook
Observations from the London Marathon + What Plant Based's Katie Stone Wears to Workout
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I had grand ambitions of beginning this newsletter with an examination of the nuances between London and Boston running culture and the way that brand behavior at each marathon reflects those differences, but the week got away from me.

TL:DR – London is where running is going, Boston is where running has been. Brands in London invested in big, bold acti…

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