This week, Business of Fashion pulled a New York Times (discovering a trend after it has hit its high watermark), publishing a story on “How Marathons Became Fashion Shows” that echoed a story Grace Cook wrote in the Financial Times this February down to the headline: “For runners, marathons have become the new ‘fashion weeks.’” To be fair to the author, Daniel-Yaw Miller, whose reporting I admire, he launched the sports beat at BoF this spring, so he hasn’t yet had a Marathon Major in a global fashion capital to cover. And of course, New York is a beast all its own.
Still, I’m salty. Not only because I pitched this exact headline for years at Tracksmith (and my dear friend Massimo Alpian worked on the one in FT for ages, too), but also because it seems that the marathon-as-fashion-show trend needed to reach a fever pitch before some people fully caught on.1
Because that’s where we’re at…
