Running's Fashion Renaissance

Thoughts on the NYC Marathon brand explosion and how we got here...

This week, Business of Fashion pulled a New York Times (discovering a trend after its hit its high watermark), publishing a story on “How Marathons Became Fashion Shows” that echoed a story Grace Cook wrote in the Financial Times this February down to the headline: “For runners, marathons have become the new ‘fashion weeks.’” To be fair to the author, …