Shall We Talk About Skiwear?

A knee-deep powder dive into ski culture, featuring Brand Chat vol. 5 with SENIQ and more.

I started skiing when I was nine at Tenney Mountain in New Hampshire. It was (and still is) small, family-friendly, and independently owned. There were two chair lifts, one of which was a creeky old double that took ~20 minutes to go about 1,500 meters. I looked up how much an adult weekend/holiday lift ticket cost in 2002. Can you guess? It was $37. Th…