This is How You Build a Brand for Women

Nike take notes. Featuring Brand Chat Vol. 5: Pruzan co-founder, Lexy Copithorne.

I could probably write 1,000 words on NikeSKIMS but plenty of folks have beaten me to it (including

Nikita Walia

,

Frankie de la Cretaz

, Jordan Daniels, and

Daniel-Yaw Miller

.) When the news broke – much like with SKIMS x The North Face – I got lots of texts and DMs (thank you!). Kim Kardashian commands attention.

I am not a SKIMS customer – neither their offering nor their messaging appeals. But I kno…