The Sweat Lookbook

The Sweat Lookbook

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The Sweat Lookbook
The Sweat Lookbook
Trials and Tribulations

Trials and Tribulations

Why Track & Field has a Fashion Problem

Jul 01, 2024
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The Sweat Lookbook
The Sweat Lookbook
Trials and Tribulations
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Running is having a moment. As young adults flock to run clubs to train through their quarter-life crises, find community, or a date, the challenge for the professional side of the sport is to convert these hobbyists into true enthusiasts.

Fashion is one potential avenue for this conversion. And certainly, the latest running boom has been powered in pa…

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