Why Running Wylder's Katie Douglas is Aiming for 'Good Enough'

A Sweat Lookbook profile and film, presented by Currently Running Apparel

I’ve wanted to feature Katherine Douglas, founder of Running Wylder, here for a long time, because I am obsessed with her style and perspective on the sport. But for some reason, I never got around to scheduling Katie for an interview, although we are often in touch and often conspiring. I’m now convinced that there was a reason for my delay. Bigger things were afoot.

I met Nash Howe, the founder of Currently Running Apparel and a talented filmmaker, at his pop-up for the NYC Marathon a few weeks ago. We chatted a bit about running and storytelling, and he later reached out to ask if there was a story on which I wanted to partner with him and Currently – free rein. It’s almost unheard of for a brand to engage with a creator this way (take note!), and I was intrigued at the chance to shape the narrative.

At once, a story came to mind: Katie, her son, and the world she’s building at Running Wylder. I’ve seen content around motherhood and sport before, and even stories about stroller running, but I’ve nev…