7 Comments

I appreciated this look at "horse girl" culture that actually felt accessible. I've always been skeptical that it's a size inclusive industry so I hope some of these brands listen to Daniele!

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*Danielle

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From your comment to their ears! Thanks for reading

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In the write up I saw about Hoka & Reformation, they said that normally the shoes were for performance running but these are for “hot girl walks.” I concluded that meant they used cheaper materials so it really is not the same shoe. I think New Balance has done this before too, same silhouette, same shoe name, but the collab is not quite the same.

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Oh interesting! That feels so weird to “dumb” down the shoe for lack of a better word, because what if someone wants to run in them and has a bad experience?

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Super interesting interview! In a world where so much of fashion is cosplay (southern public school grad with a closet full of LL Bean and “ivy style” garb here, guilty as charged) it’s really neat to see people dressing in a trendy way because it suits their life, not because it’s trendy.

The Camille Herron story was news to me. Lululemon made the right decision imo. Thinking about it, I’m a little surprised we don’t hear about this happening more often across sports.

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Love the way you put that - the cosplay effect is real. I do think it’s interesting to chat with people who “live” a culture that’s suddenly trendy. Should go find a real coast grandma (ha!).

The Camille Herron story is wild! Brands have to be proactive in covering their butts when people betray their values.

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